As marketers, we know it’s important to build relationships. To underscore this point, I want to share a meaningful example from a great book, Social Intelligence: The New Science of Human Relationships, by Daniel Goleman. Goleman explains how distinct parts of our brains are activated depending on whether we treat others as a “You” or treat others as an “It.” His advice has a meaningful impact in small business marketing and customer loyalty. I’ll share how this plays out for marketers like you.
Small Business
Band Practice
A few weeks ago, I was asked to join a band! I have been playing the guitar since I was 9 years old and I love jamming-out to ‘80s rock. Here is a little taste of the glory as I shredded the National Anthem on my Charvel guitar earlier this year. I have been in several bands over the years and have had a blast doing a few gigs from time-to-time. The band I was asked to sit-in with is a little departure from my typical band experience.