You may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email server) pool.”
Email deliverability has clearly been a hot topic around our company. Today I’d like to lay out what I call the three pillars of email deliverability. The three pillars are important for you to keep in mind to see who’s responsible for getting your emails to your recipients’ inboxes.