Email Marketing

DMARC & Infusionsoft

by

I’m proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance.” It is a new and emerging email authentication protocol which helps both email senders and receivers prevent against domain spoofing and phishing.

DMARC provides a method for receivers to identify and take action against spoofing attempts, by utilizing the already widely-adopted authentication protocols of DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). Since this new DMARC protocol does not require any new technologies (just requires DNS record updates) it makes this a promising tool to become widely adopted by both email senders and receivers.

Read more

2 Ways to Strengthen Relationships with Email

by

Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that post.

Here are two examples for how marketers can strengthen their relationships with prospects and customers through email.

Read more

Three Pillars of Email Deliverability, Free Webinar

by

Dont Pee in the Pool - Email Deliverability is Everyones ResponsibilityYou may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email server) pool.”

Email deliverability has clearly been a hot topic around our company. Today I’d like to lay out what I call the three pillars of email deliverability. The three pillars are important for you to keep in mind to see who’s responsible for getting your emails to your recipients’ inboxes.

Read more

The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1

by

I’ve noticed something interesting lately with regard to SPAM complaints.  First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction.  This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller.  An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status.  Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data.

Read more

5 Tips for Better Email Marketing

by

Infusion users send a lot of email. By “a lot” I mean over 250,000,000 messages in 2007! We’ve worked hard here at infusion to build the technological infrastructure and to establish the relationships in the email deliverability industry to get our user’s email delivered. However, much of the success of getting email delivered rests solely … Read more