You may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email server) pool.”
Email deliverability has clearly been a hot topic around our company. Today I’d like to lay out what I call the three pillars of email deliverability. The three pillars are important for you to keep in mind to see who’s responsible for getting your emails to your recipients’ inboxes.
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller. An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status. Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data.
