In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages.
SPAM
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller. An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status. Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data.