Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that post.
Here are two examples for how marketers can strengthen their relationships with prospects and customers through email.
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller. An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status. Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data.