I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller. An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status. Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data.
Marc Chesley
5 Tips for Better Email Marketing
Infusion users send a lot of email. By “a lot” I mean over 250,000,000 messages in 2007! We’ve worked hard here at infusion to build the technological infrastructure and to establish the relationships in the email deliverability industry to get our user’s email delivered. However, much of the success of getting email delivered rests solely … Read more
Stay Awake
A few weeks ago we had the 2008 Infusion User’s Conference held in Scottsdale, Arizona. It was AWESOME! This is the third year we have held the conference and it was great to reconnect with old friends/customers and meet so many new members of the Infusion family. Small business and entrepreneur uber-guru Michael Gerber was … Read more
I Love New Leads:
Consider the following concept: feature suggestions, defects and change requests are really just like sales leads. Right now I’m sitting-in on the inaugural Infusion ICC (Infusion Certified Consultant) training course. It is the charter class for ICCs and every seat is full (over 50 in all)! It is a 5 day course and it is … Read more
Mac Mini Media Center
Okay, I know I have blogged about Apple products a lot lately (1st post, 2nd post). I just have to write one more blog about Apple and my new Mac Mini. Over Christmas I got a Mac Mini to use with my home theater system as a media center computer. I have been using my … Read more
New Development Room!
The development team is growing! This last quarter we expanded our office space and the development department moved into our new development room. The team is loving it! To give you an example of what we were up against before, we worked in a back office that had little air-conditioning with a constant beeping noises … Read more
I Love the iPod Touch!
I wrote about some things that I like and also some gripes I have with Apple products a few months ago: http://infusionblog.com/technology/i-love-apple%e2%80%a6-almost/. Since then I have purchased an iPod Touch and a Mac Mini and I love them both! I will write about the Mac Mini in a follow up blog. A lot of the … Read more
Simplicity – Part 2
I recently blogged about “Elegant Simplicity” and dumped a bunch of ideas related to simplicity in a stream-of-consciousness brainstorming format. I wanted to revisit some of the ideas that I listed, particularly the software design concept of “wizards”. I’ve built software for many years now and the first wizards I can remember came in the … Read more
Bye, Bye E-mail
A while back Eric Martineau, our Director of Software Architecture forwarded me the following article saying that the new generation of Internet users will probably not look to email as their medium of choice for messaging: http://www.news.com/Kids-say-e-mail-is,-like,-soooo-dead/ This article made me think of another PC Magazine article from about a year ago regarding how the … Read more
I love Apple… almost
The members of the Infusion Development Department are true geeks, me included. I say that as a compliment! We love gadgets and the latest technologies. Well, the latest “toy” that has my team enamored is the Apple iPhone. It really is a thing of beauty. The iPhone interface is genuinely enjoyable to use as you … Read more