Marc ChesleyEarlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that post.
Here are two examples for how marketers can strengthen their relationships with prospects and customers through email.
As marketers, we know it’s important to build relationships. To underscore this point, I want to share a meaningful example from a great book, Social Intelligence: The New Science of Human Relationships, by Daniel Goleman. Goleman explains how distinct parts of our brains are activated depending on whether we treat others as a “You” or treat others as an “It.” His advice has a meaningful impact in small business marketing and customer loyalty. I’ll share how this plays out for marketers like you.
I love to discover new ways of thinking. For years I have balanced three tradeoffs in software development: Fast, Cheap and Good. Pick only two of the following:
When you hear the word “uncomfortable”, what comes to mind? I’m guessing you have thoughts or feelings with some sort of negative connotation associated with the concept of being uncomfortable. I know that is exactly how I used to feel about being uncomfortable. Not anymore. A few months ago, I began actively seeking-out decisions, tasks and other situations that were intentionally uncomfortable. In doing so, my personal productivity, effectiveness and confidence has shot through the roof! Let me explain…
A couple of weeks ago, I wrote down some personal objectives for 2010. I originally resolved to read 20 books in 2010. At the time, it seemed like a reasonable goal. I figured that if I read two books a month and gave myself a little wiggle room I would come in at about 20 books for the new year.
I love SSDs! Solid-State Drives or SSDs are storage devices that use solid-state memory to store data instead of spinning hard disks. The SSD is quickly replacing the older-style spinning hard disks that almost everyone has in their computers right now.
In the spirit of the Geek Week blog entries on our blog, I wanted to go all-out and share details about our recent migration to use faster hard drives in our servers. As such, this info will go in-depth and will be technical in nature. However, you don’t need to be very technical to follow along since I’ll do my best to explain it thoroughly. (Beware of a little bit of occasional all-out geeking, though. ;-))
This last year has been one of the best years ever for Infusionsoft technology! During 2009, we tackled many problems that have nagged us for a while and delivered better-than-expected results.
The biggest thing we did this year was to strengthen the Infusionsoft application infrastructure by deploying what we internally called the “17” release. In 17, we refactored significant areas of the underlying code to become a true “multi-tenant” architecture.
A few weeks ago, I was asked to join a band! I have been playing the guitar since I was 9 years old and I love jamming-out to ‘80s rock. Here is a little taste of the glory as I shredded the National Anthem on my Charvel guitar earlier this year. I have been in several bands over the years and have had a blast doing a few gigs from time-to-time. The band I was asked to sit-in with is a little departure from my typical band experience.
You may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email server) pool.”
Email deliverability has clearly been a hot topic around our company. Today I’d like to lay out what I call the three pillars of email deliverability. The three pillars are important for you to keep in mind to see who’s responsible for getting your emails to your recipients’ inboxes.
